For communication to be productive and effective, we need our message to be received as intended. Since we are all different, and perceive the world in different ways, the most effective people are those who can adapt their approach to reach people by using a different approach to their own.
Research shows that a larger ReAch Radius has a direct correlation to better performance in just about every role and aspect of our lives.
A meta-analysis of employer-provided performance data (including both objective measures and subjective ratings) explored the link between ReAch and a variety of job performance outcomes.
Multi-rater (360-degree) Feedback across multiple employers and organisations found
That managers with greater ReAch earned significantly higher ratings on:
In Global Leadership Competency Framework self ratings, participants with greater ReAch reported significantly higher comfort levels including:
People with greater Reach are significantly more likely to address conflict by leveraging Problem-Solving, rather than avoidance or yielding.
Based on the Learned Optimism Test (adapted from Dr. Martin Seligman) participants with greater ReAch showed significantly higher:
The results are clear, with a larger ReAch Radius, you perform more strongly against role metrics, are viewed as a more effective leader, and are more confident in your leadership abilities.